NPR: authentic brands group https://www.npr.org/templates/story/story.php?storyId=1209686732 authentic brands group en Copyright 2024 NPR - For Personal Use Only Story API Shim 1.2.24 Fri, 13 Jun 2025 18:47:38 -0400 https://media.npr.org/images/podcasts/primary/npr_generic_image_300.jpg?s=200 NPR: authentic brands group https://www.npr.org/tags/1209686732/authentic-brands-group Bankrupt and loving it: Welcome to the lucrative world of undead brands Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business. Thu, 02 Nov 2023 05:16:31 -0400 https://www.npr.org/2023/11/02/1209684529/retail-bankruptcy-authentic-brands-forever-21-shaq-reebok https://www.npr.org/2023/11/02/1209684529/retail-bankruptcy-authentic-brands-forever-21-shaq-reebok

Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.

(Image credit: Spencer Platt)

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