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    <title>NPR: cortana</title>
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      <title>The Push For A Gender-Neutral Siri</title>
      <description>Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.</description>
      <pubDate>Mon, 09 Jul 2018 17:37:00 -0400</pubDate>
      <link>https://www.npr.org/2018/07/09/627266501/the-push-for-a-gender-neutral-siri</link>
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      <content:encoded><![CDATA[<img src='https://media.npr.org/assets/img/2018/07/09/gettyimages-758282193_custom-832d4afb6de788264afe9f8d105a9a00e965b201.jpg' alt='Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.'/><p>Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.</p><p>(Image credit: Donald Iain Smith)</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=627266501' />]]></content:encoded>
      <dc:creator>Laura Sydell</dc:creator>
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