NPR: Levi's https://www.npr.org/templates/story/story.php?storyId=694425090 Levi's en Copyright 2024 NPR - For Personal Use Only Story API Shim 1.2.24 Fri, 13 Jun 2025 18:43:18 -0400 https://media.npr.org/images/podcasts/primary/npr_generic_image_300.jpg?s=200 NPR: Levi's https://www.npr.org/tags/694425090/levis Durable and enduring, blue jeans turn 150 It's hard to imagine a piece of clothing that's more wrapped up in American history and mythology than blue jeans. They were invented 150 years ago. Sun, 21 May 2023 07:55:27 -0400 https://www.npr.org/2023/05/21/1177391804/blue-jeans-150-years-old https://www.npr.org/2023/05/21/1177391804/blue-jeans-150-years-old It's hard to imagine a piece of clothing that's more wrapped up in American history and mythology than blue jeans. They were invented 150 years ago.

]]> Jessica Green How stores ended up with too many (wrong) clothes Remember when we couldn't get enough athleisure? Or pajamas? Now, the hottest question for clothing retailers is whether they've got an "inventory glut." For shoppers, this means discounts. Fri, 25 Nov 2022 05:00:46 -0500 https://www.npr.org/2022/11/25/1137375307/stores-clothing-glut-discounts-deals https://www.npr.org/2022/11/25/1137375307/stores-clothing-glut-discounts-deals

Remember when we couldn't get enough athleisure? Or pajamas? Now, the hottest question for clothing retailers is whether they've got an "inventory glut." For shoppers, this means discounts.

(Image credit: Stefani Reynolds)

]]> Alina Selyukh Levi's halts sales in Russia, evoking Cold War scrambles for blue jeans Levi's is suspending commercial operations in Russia, citing its aggression in Ukraine. The company's iconic blue jeans represented freedom and capitalism during the days of the Soviet Union. Mon, 07 Mar 2022 14:10:36 -0500 https://www.npr.org/2022/03/07/1084967687/levis-jeans-suspends-operations-russia https://www.npr.org/2022/03/07/1084967687/levis-jeans-suspends-operations-russia

Levi's is suspending commercial operations in Russia, citing its aggression in Ukraine. The company's iconic blue jeans represented freedom and capitalism during the days of the Soviet Union.

(Image credit: Justin Sullivan)

]]> Rachel Treisman Levi Strauss Wants To Stretch Its Pockets With Second Go At IPO The denim company, which patented bluejeans in 1873, is planning to go public in one of the most high-profile IPOs of the year. Still controlled by Strauss descendants, it has been private since 1985. Wed, 13 Feb 2019 15:23:00 -0500 https://www.npr.org/2019/02/13/694293545/levi-strauss-wants-to-stretch-its-pockets-with-second-go-at-ipo https://www.npr.org/2019/02/13/694293545/levi-strauss-wants-to-stretch-its-pockets-with-second-go-at-ipo The denim company, which patented bluejeans in 1873, is planning to go public in one of the most high-profile IPOs of the year. Still controlled by Strauss descendants, it has been private since 1985.

]]> Alina Selyukh