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Planet Money Summer School: MBA In season 4 of Summer School you'll get the basics of a business-school education without ever putting on shiny shoes or sitting through a single PowerPoint. You'll hear from business geniuses, expert negotiators, and fancy-pants MBA professors.
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Planet Money Summer School: MBA

Summer School 2: Competition and the cheaper sneaker
NPR

Planet Money

Summer School 2: Competition and the cheaper sneaker

For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition.

Summer School 2: Competition and the cheaper sneaker

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Summer School 3: Accounting and The Last Supper

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Planet Money

Summer School 3: Accounting and The Last Supper

Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets...but it's more than that. Inside the simple act of accounting is a revolutionary way of thinking not just about a business, but about the world. A universe where all the forces are in balance. Accounting gives you a sixth sense–one that can help you determine whether your business will survive or fail.

Summer School 3: Accounting and The Last Supper

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Summer School 4: Marketing and the Ultimate Hose Nozzle
NPR

Planet Money

Summer School 4: Marketing and the Ultimate Hose Nozzle

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!

Summer School 4: Marketing and the Ultimate Hose Nozzle

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Summer School 5: Tech and the innovator's dilemma
NPR

Planet Money

Summer School 5: Tech and the innovator's dilemma

For anyone running a business, technology is both threat and opportunity. Today, we run through techniques entrepreneurs can use to take advantage of new tech or defend against the dangers. It's not just about the product you're selling. It's about consumer psychology, and ethics, and taking calculated risks to navigate uncertainty.

Summer School 5: Tech and the innovator's dilemma

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Summer School 6: Operations and 25,000 roses
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Planet Money

Summer School 6: Operations and 25,000 roses

"It's difficult to control everything," says our guest professor for this week, Santiago Gallino. "What is not difficult is to plan for everything." Today we venture into the sphere of business that masters the planning, and backup planning: operations management.

Summer School 6: Operations and 25,000 roses

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Summer School 7: Negotiating and the empathetic nibble
NPR

Planet Money

Summer School 7: Negotiating and the empathetic nibble

How do you get the best deal? How do you know you're getting the best deal? Whether you're talking down the price of a car or talking up your salary, you don't have to be a jerk to get what you want. Negotiations can be win-win – if you know what to ask for and how to grow the pie.

Summer School 7: Negotiating and the empathetic nibble

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MBA 3: Accounting and the Last Supper

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NPR

Planet Money Summer School

MBA 3: Accounting and the Last Supper

Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets...but it's more than that. Inside the simple act of accounting is a revolutionary way of thinking not just about a business, but about the world. A universe where all the forces are in balance. Accounting gives you a sixth sense–one that can help you determine whether your business will survive or fail.

MBA 3: Accounting and the Last Supper

Listen · 32:17
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  • <iframe src="https://www.npr.org/player/embed/1190300217/1197848721" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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